Generating New Ideas and Concepts

In Boston Consulting Group’s “Most Innovative Companies” report in 2022 it found that companies ranked in the top 50 for innovation outperformed their industry peers by a 3:1 ratio in terms of revenue growth over a 5-year period.  These same companies were also found to have a higher level of resilience during economic downturns.

But innovation isn’t easy. It can be difficult to create space away from the day-to-day to focus on generating new ideas, and often people don’t have the right skills to think creatively.

Treehouse has a proven methodology for thinking differently and generating new ideas through our Treeangle toolkit.  The toolkit consists of three elements:

1. a simple three-step process

2. three behaviours

3. a toolkit of 66 tools that together have been proven to stimulate different thinking, gently pushing you out of your comfort zone.

The process starts and ends with rigorous, well-grounded thinking which allows blue-sky ideas in between.

Our expert facilitators are trained in using the toolkit to work with teams to generate new ideas and concepts.  They will work with you to clarify the brief and will design an interactive workshop, using a range of tools and techniques from the TREEANGLE which will guide the team through:

• Understanding the problem to be addressed

• Gathering insight into stakeholders and customers

• Generating new ideas

• Selecting and building the best ideas into concepts

We can also provide Visioneers to sketch the ideas as they are being generated and bring them to life.

Looking to get some new ideas flowing?  Get in touch below!